About Winora: Let's move
Change requires courage and passion. As a brand steeped in tradition, we have enough of both and we do well to constantly review and adjust our own attitudes in order to remain fit for the future in the long term. It is not enough to gaze fondly at your own products and enjoy awards and successes; you also have to understand what’s bothering and driving people at the moment. We took a look forward and we found that it’s time for a change.
Mobility for all
If we want our towns and cities to become greener and more liveable, we need mobility that is autonomous, safe and clean. The bicycle in its present form is the most efficient and sustainable of all human means of transport. In 1921 the founder of Winora, Engelbert Wiener, built the first bicycles for his daughters Thea and Martha by hand. It was a small sensation, because at that time there were no mass-produced bicycles for children and teenagers. Engelbert Wiener, however, wanted his daughters to be able to move around on two wheels just like him and his brother, who had been German track team sprint champions. He wanted to make this unique experience and the feeling of independence available to others. This little story is at the heart of our new brand strategy. Family history becomes brand reality.
Winora: From bicycle manufacturer to mobility hub
But we also need solutions that go far beyond two wheels, a saddle and a frame. Solutions that not only take us from A to B, but re-awaken the feeling that we are able to bring about change on our own. So that the earth on which we live is still liveable for our children and their children.
Mobility ideas for today and tomorrow
We cannot think of Nature without a future, movement without sustainability. We’re not following a trend here, we’re following our heart. And we’re working on ideas that take note of changing needs. To do this, we need to understand what drives people. An app for the loveliest rides with children? More fast cycling routes for commuters? ABS for e-bikes? Can e-bikes prove an effective support to disaster response? We are prepared to roll up our sleeves and help shape change. And everyone is invited to play an active part: with mobility ideas for today and tomorrow. Let’s move.
No future without responsibility
As a brand of the Dutch Accell Group, sustainable mobility is not only part of our brand strategy, but also part of the way our company thinks and acts. We want to make a recognisable contribution to this. All our bicycles comply with international safety standards and global ISO standards. In addition, all contact points of the bicycles, such as saddles and grips, are regularly tested for toxic substances. In addition, the Accell Group invests more than one million euros annually in initiatives that contribute to health and safety. The goal of all Accell Group brands is that more than half of all employees car-share to work or use sustainable means of transport.
Deeds, not words
We are committed to reducing energy consumption and CO2 emissions both in production and transport in the long term and to reducing the environmental impact of waste. A specific goal within the Accell Group is to reduce our waste, including packaging material for bicycles, by 4% annually. We are also committed to maximum waste separation. Wherever possible we replace films and plastic packaging throughout the entire production chain with paper and cardboard packaging or packaging based on bio-resources.