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Cookie Policy

In some instances, our website and its pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. The purpose of cookies is to make our website more user friendly, effective and more secure. Cookies are small text files that are placed on your computer and stored by your browser.

Most of the cookies we use are so-called „session cookies.“ They are automatically deleted after you leave our site. Other cookies will remain archived on your device until you delete them. These cookies enable us to recognise your browser the next time you visit our website.

You can adjust the settings of your browser to make sure that you are notified every time cookies are placed and to enable you to accept cookies only in specific cases or to exclude the acceptance of cookies for specific situations or in general and to activate the automatic deletion of cookies when you close your browser. If you deactivate cookies, the functions of this website may be limited.

Cookies that are required for the performance of the electronic communications transaction or to provide certain functions you want to use (e.g. the shopping cart function) are stored on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimised provision of the operator’s services. If other cookies (e.g. cookies for the analysis of your browsing patterns) should be stored, they are addressed separately in this Data Protection Declaration.

Cookies used on this site:

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Facebook Social Plugins
This is a Facebook social plug-in that allows Facebook content to be integrated into third-party websites.

Company which processes the data
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland

Data purposes
1. Advertising
2. Integration of Facebook features

Technologies used
1. Cookies

Data attributes
1. Usage
2. HTTP-Header

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Usage
2. Browser information
3. Date and time of the visit
4. Facebook user ID
5. Visited website

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Facebook Inc.
2. Facebook Ireland Limited

Transfer to third countries
Worldwide

Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company.
https://www.facebook.com/help/contact/540977946302970

More information and opt-out
Click here to select all domains of the processing company: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
Click here to read the data processor's privacy policy: https://www.facebook.com/privacy/explanation
Cookie policy URL: https://www.facebook.com/policies/cookies/

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Google Analytics Audiences
This is an advertising and conversion tracking service.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data purposes
1. Advertising
2. Marketing
3. Analysis
4. Optimization

Technologies used
1. Cookies

Data attributes
1. IP address
2. User-agent data
3. Date
4. Time
5. Success

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. User Agent
2. Location information
3. Reference URL
4. IP address
5. Pages per session
6. Session duration
7. Date and time of visit
8. Usage

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
Data is deleted as soon as it is no longer needed for editing.

Data recipients
1. Google Ireland Limited
2. Alphabet Inc.
3. Google LLC

Transfer to third countries
Worldwide

Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form

More information and opt-out
Click here to select all domains of the processing company: https://safety.google/privacy/privacy-controls/
Click here to read the data processor's privacy policy: https://policies.google.com/privacy?hl=en
Cookie policy URL: https://policies.google.com/technologies/cookies?hl=en

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Google Ads Remarketing
This is a remarketing service.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data purposes
1. Remarketing

Technologies used
1. Cookies

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Visited pages
2. IP address
3. Duration of the visit
4. Other information about the use of websites
5. Content user is interested in

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Google Ireland Limited
2. Google LLC
3. Alphabet Inc.

Transfer to third countries
Worldwide

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Google Ads Conversion
This is a conversion marketing service to measure the success of advertising campaigns.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data purposes
1. Advertising
2. Conversion tracking

Technologies used
1. Accept cookies

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. IP address
2. Browser information
3. Date and time of visit
4. Web request
5. Cookie ID
6. Device information
7. Referrer URL
8. Information about the operating system

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Alphabet Inc.
2. Google LLC
3. Google Ireland Limited

Transfer to third countries
Worldwide

More information and opt-out
Click here to read the data processor's privacy policy: https://policies.google.com/privacy?hl=en-US
Cookie policy URL: https://policies.google.com/technologies/cookies?hl=en-US

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Google Ads Conversion Tracking
This is a conversion tracking service.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data purposes
1. Advertising
2. Conversions
3. Analysis

Technologies used
1. Pixel tags
2. Web beacons
3. Cookies

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Ads clicked
2. IP address
3. Web request
4. Usage
5. Cookie ID
6. Date and time of the visit
7. Cookie information
8. Error URL
9. Browser language
10. Browser type

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Google Ireland Limited
2. Google LLC
3. Alphabet Inc

Transfer to third countries
Worldwide

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Google Ads
This is an advertising service.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland

Data purposes
1. Advertising

Technologies used
1. Pixel tags
2. Cookies

Data attributes
1. User Agent
2. Conversions
3. Usage data (clicks, views, referrers, URL views)
4. Google Ad Cookie
5. Possibly revenue
6. Points of contact with advertising media

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. IP address
2. Browser information
3. Usage
4. Date and time of the visit
5. Location information
6. Cookie ID

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for editing. The log data is anonymized after 9 months and the cookie information is anonymized after 18 months.

Data recipients
1. Alphabet Inc.
2. Google LLC
3. Google Ireland Limited

Transfer to third countries
United States of America

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Google Ad Manager
This is an online advertising service.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data purposes
1. Advertising

Technologies used
1. Pixel
2. Cookies

Data attributes
1. Usage
2. User Agent
3. Cookie information
4. Use of the website
5. User behaviour regarding the ads, products and services offered

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. User Agent
2. Browser information
3. Cookie information
4. Device Information
5. Usage
6. Date and time of the visit
7. IP address
8. Referrer URL
9. Use of the website

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Alphabet Inc.
2. Google LLC
3. Google Ireland Limited

Transfer to third countries
Worldwide

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Facebook Pixel
This is a tracking technology offered by Facebook that is used by other Facebook services such as Facebook Custom Audiences.

Company which processes the data
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland

Data purposes
1. Marketing
2. Retargeting
3. Accept tracking
4. Analysis
5. Advertising

Technologies used
1. Accept cookies

Data attributes
1. Pixel-specific data
2. HTTP-Header
3. Optional parameters

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Facebook User ID
2. Browser information
3. Usage
4. Device information
5. Non-sensitive custom data
6. Referrer URL
7. Pixel-ID
8. Location information
9. Pixel-specific data
10. Behaviour
11. Viewed Ads
12. Interactions with advertising, services, and products
13. Marketing information
14. Respected content
15. IP address

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Facebook Inc.
2. Facebook Ireland Limited

Transfer to third countries
Worldwide

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Facebook Custom Audiences
This is an ad targeting service.

Company which processes the data
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland

Data purposes
1. Retargeting
2. Advertising
3. Analysis
4. Personalization
5. Optimization

Technologies used
1. Accept cookies
2. Pixel
3. SDKs

Data attributes
1. HTTP header (IP address, browser information, location, referrer, user agent)
2. Pixel-specific data (pixel ID, Facebook cookie)
3. (Optional parameters to be set by the advertiser, such as conversion value)

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Facebook user ID
2. IP Address
3. Browser information
4. Non-sensitive custom data
5. Facebook cookie information
6. Referrer URL
7. Pixel-specific data
8. Social media network
9. Usage
10. Views and interactions with content and ads
11. Transactional information
12. Hardware/software type
13. Browser type
14. Device information
15. Geographical location
16. Cookie ID
17. Information from third-party sources

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Facebook Inc.
2. Facebook Ireland Limited

Transfer to third countries
United States of America

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Hotjar
This is a Web analytics service.

Company which processes the data
Hotjar Limited
Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta

Data purposes
1. Web analytics
2. Customer Journey Analytics

Technologies used
1. Share cookies

Data attributes
1. Usage data (mouse clicks, mouse movements, scrolling activity, text/keyboard input you type entered on this website)
2. Browser information (browser type, browser version, browser screen size)
3. Basic user information (IP address, language, time zone)

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Date and time of the visit
2. Browser information
3. Usage
4. Click paths
5. IP address
6. Device operating system
7. Geographical location
8. Browser language
9. Resolution

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
Data is deleted as soon as it is no longer needed for editing.

Data recipients
1. Hotjar Ltd.

Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company.
dpo@hotjar.com

More information and opt-out
Click here to select all domains of the processing company: https://www.hotjar.com/legal/compliance/opt-out
Click here to read the data processor's privacy policy: https://www.hotjar.com/legal/policies/privacy
Cookie policy URL: https://www.hotjar.com/legal/policies/cookie-information

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AdWords Remarketing
This is a remarketing service from Google.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data purposes
1. Advertising
2. Remarketing

Technologies used
1. Accept cookies

Data attributes
1. IP address
2. User-agent data

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. IP address
2. Date and time of the visit
3. Web request
4. Browser type
5. Cookie ID
6. Browser language

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Alphabet Inc.
2. Google LLC
3. Google Ireland Limited

Transfer to third countries
Worldwide

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Bing Ads
This is an advertising provider.

Company which processes the data
Microsoft Corporation
One Microsoft Way, Redmond, WA 98052-6399, United States of America

Data purposes
1. Advertising
2. Conversion tracking

Technologies used
1. Cookies

Data attributes
1. Share cookies
2. Usage data (clicks on ads, time spent on the site, websites visited)
3. Conversion event
4. HTTP headers (IP address, browser information, referrer)
5. Proceeds
6. Contact points with promotional material

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Engagement metrics
2. Number of visits
3. Bounce rates
4. Microsoft Click ID
5. Digital Signature
6. UET-ID-Tag
7. URLs
8. Referrer URL
9. Title
10. Conversions
11. Screen height
12. Screen width
13. Language setting of the browser
14. Duration of the visit
15. Color depth of the screen
16. Page response times

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
Data is deleted as soon as it is no longer needed for editing.

Data recipients
1. Microsoft Corporation

Transfer to third countries
Worldwide

Data protection officer of the processing company
Below you will find the e-mail address of the data protection officer of the processing company.
https://aka.ms/privacyresponse

More information and opt-out
Click here to select all domains of the processing company: https://account.microsoft.com/privacy/ad-settings/signedout?ru=https:%2F%2Faccount.microsoft.com%2Fprivacy%2Fad-settings
Click here to read the data processor's privacy policy: https://privacy.microsoft.com/en-us/PrivacyStatement

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DoubleClick Ad
This is an advertising service. This service makes it possible to provide relevant ads to users and retrieve campaign reports.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data purposes
1. Optimization
2. Analysis
3. Advertising

Technologies used
1. Accept cookies

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Click paths
2. IP address
3. Cookie information
4. Browser information
5. Device ID
6. Internet service provider
7. Demographic data
8. Date and time of the visit
9. Impressions
10. Providing domains
11. Hardware/software type
12. Location information
13. Search history
14. Interaction data
15. Ad views

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Google Ireland Limited
2. Google LLC
3. Alphabet Inc.

Transfer to third countries
United States of America

More information and opt-out
Click here to read the data processor's privacy policy: https://policies.google.com/privacy?hl=en
Cookie policy URL: https://policies.google.com/technologies/cookies?hl=en

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Google Analytics Statistics
This is a Web analytics service.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data purposes
1. Analysis
2. Optimization

Technologies used
1. Accept cookies

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Referrer URL
2. Visited subpages
3. Frequency and duration of subpage visits

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. 6 Abs. 1 s. 1 lit. a GDPR

Place of processing
European Union

Duration to store the data
The data will be deleted as soon as it is no longer needed for our logging purposes.

Data recipients
1. Alphabet Inc.
2. Google Ireland Limited
3. Google LLC

Transfer to third countries
Worldwide

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Google Analytics
This is a Web analytics service.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data processing purposes
1. Analysis

Technologies used
1. Cookies
2. Pixel tags

Data attributes
1. IP address (anonymized)
2. Browser information (browser type, referencing/terminated pages, files displayed on our website, operating system, date/time stamp and/or clickstream data)
3. Usage data (views, clicks)

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. IP address
2. Date and time of the visit
3. Usage
4. Click path
5. App updates
6. Browser information
7. Device information
8. JavaScript Support
9. Visited pages
10. Referrer URL
11. Downloads
12. Flash version
13. Location information
14. Buying activity
15. Widget interactions

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. a GDPR

Place of processing
European Union

Retention period
The retention period depends on the type of data stored. Each customer can specify how long Google Analytics keeps data before it is automatically deleted.

Data recipients
1. Alphabet Inc.
2. Google LLC
3. Google Ireland Limited

Transfer to third countries
Worldwide

More information and opt-out
https://safety.google/privacy/privacy-controls/
Click here to select all domains of the processing company: https://tools.google.com/dlpage/gaoptout?hl=de
Click here to read the data processor's privacy policy: https://policies.google.com/privacy?hl=en
Cookie policy URL: https://policies.google.com/technologies/cookies?hl=en

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Google Webfonts
This is a collection of fonts for commercial and personal use.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data processing purposes
1. Deploying fonts
2. Analysis

Data attributes
1. Browser information (browser type, referencing/terminated pages, files displayed on our website, operating system, date/time stamp and/or clickstream data)
2. Usage data (views, clicks)
3. Cookie data
4. Google Account information (if signed in)

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. CSS Requests
2. IP address
3. Requirements for font files
4. Accumulated usage data
5. Referrer URL

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. a GDPR

Place of processing
European Union

Retention period
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Alphabet Inc.
2. Google LLC
3. Google Ireland Limited

Transfer to third countries
Worldwide

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YouTube Video
This is a video player service.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data processing purposes
1. View videos

Technologies used
1. Cookies (if "Privacy-Enhanced Mode" is not enabled)

Data attributes
1. Reference URL
2. Information if you visited the site before
3. Identify when you're signed in to your Google Account

Data collected
This list contains all (personal) data collected by or through the use of this service.
1. Referrer URL
2. IP address

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. a GDPR

Place of processing
European Union

Retention period
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Alphabet Inc.
2. Google LLC
3. Google Ireland Limited

Transfer to third countries
Worldwide

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Facebook Connect
This is a single sign-on application service that allows users to use their Facebook account to sign in to third-party websites.

Company which processes the data
Facebook Ireland Limited
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland

Data processing purposes
1. Review
2. Personalization
3. Advertising
4. Registration

Technologies used
1. Cookies

Data attributes
1. HTTP header (IP address, browser information, location, referrer, user agent)

Data collected
This list contains all (personal) data collected by or through the use of this service.
When the user logs in via Facebook Connect, the data processor processes personal information according to the information in the sign-up process.
1. Profile information
2. Browser information
3. User Agent
4. Email address
5. Usage
6. Profile
7. Age
8. IP address
9. Sex
10. Geographical location
11. Referrer URL

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. a GDPR

Place of processing
European Union

Retention period
The data is deleted as soon as it is no longer needed for processing purposes.

Data recipients
1. Facebook Inc.

Transfer to third countries
United States of America

More information and opt-out
https://www.facebook.com/help/contact/367438723733209
Click here to read the data processor's privacy policy: https://www.facebook.com/privacy/explanation
Cookie policy URL: https://www.facebook.com/policies/cookies/

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Google Tag Manager
This is a tag management system for managing JavaScript and HTML tags used to implement tracking and analysis tools.

Company which processes the data
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data processing purposes
1. Functionality

Technologies used
1. Pixels

Data collected
This list contains all (personal) data collected by or through the use of this service.
To monitor system stability and performance, Google Tag Manager may collect some aggregated data to trigger tags. This data does not contain user IP addresses or user-specific identifiers that could be associated with a specific person.
1. Aggregated data for tagging

Legal basis
The legal basis for the processing of personal data required by Article 6 I 1 GDPR is set out below.
1. Art. f GDPR

Place of processing
United States of America

Retention period
The data will be deleted after 14 days of retrieval.

Data recipients
1. Alphabet Inc.
2. Google LLC
3. Google Ireland Limited

Transfer to third countries
Worldwide